Saturday, December 20, 2008
perplexing pajamas
Have you noticed the funding announcements on public radio for PajamaGram? There are so many things that perplex me about this. Funders are normally really big companies. How big can this company be? They sell mail-order pajamas. Isn't getting your name read every hour on public radio really expensive? And who would go to a company named PajamaGram to buy pajamas? Wouldn't you buy them from a place that you know makes pajamas you like? Is it that great to get their fancy gift bag? Why not just go to Target, buy some PJs, and slap 'em in an envelope with the gift receipt?
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2 comments:
i heard the pajama gram commercial today. i agree, kinda weird.
You'd be surprised how big they are. They are owned by Vermont Teddy Bear Company. I read somewhere online that during the holiday season they get a few hundred orders a minute! I agree, the idea of sending pajamas doesn't sound too attractive but they found their niche and make tons of money...
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